We've been enjoying a lot of conversations with Fundraising and Supporter Relations teams and there seems to be a topic that comes up a lot: content strategy. A lot of you are unsure whether your marketing content is created against your objectives, making it intentional and measurable. So to help your teams make even more effective content, here is an infographic showing 6 steps to make and manage your content. Why not print and pin up in the office, making superheroes of your team!
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