Disappearing or ephemeral describes the most popular type of user generated content across social channels at present. It lasts for up to 24 hours and that is why it is described as being temporary. It signals a rise to the FOMO (Fear of Missing Out) culture. It also signals a rise to a more common desire across users to keep control of their content, in particular their pictures and sometimes share with closer circles of followers. The most common places that we can see disappearing content is through Instagram Stories, Facebook Stories and Snapchat.
What are the benefits to the Third Sector for using disappearing content?
What are the ways that the Third Sector can use disappearing content?
Whether you are using Facebook Stories, Instagram Stories or Snapchat, each one has different tools using text, image, video and links, graphics, gifs and emojis. It's worth exploring the tools with the channel that you use for a current following and monitoring your disappearing content before you branch out to new audiences. Also, setting up a quick way to assess the data that you get from pushing out disappearing content, alongside a content strategy for your disappearing content is a must. Then you will be able to see results.
Here are some content ideas:
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